This year has been anything but ordinary thanks to the pandemic, the U.S. presidential election and rising awareness around racism. These unprecedented events have undoubtedly changed the way we all…
Maya CieszynskaDecember 11, 2020
Since the inception of digital media, building consumer loyalty has been important for brands everywhere. But as reader revenue becomes the key to sustaining media companies, industry professionals must now…
Barbara BettsDecember 3, 2020
Now that reader revenue is a priority for media organizations, online conversation tools have become critical for growing relationships between digital visitors and brands. Discussion-based website tools can thoroughly engage…
Maya CieszynskaNovember 26, 2020
In case you haven’t heard yet, Gigya — an identity management software company acquired by SAP — is currently in the process of shutting down several of its engagement tools,…
Barbara BettsNovember 25, 2020
Subscriptions are, without a doubt, helping to sustain the media industry. As the number of people willing to pay for subscriptions grows, this revenue stream is becoming essential for any…
Maya CieszynskaNovember 19, 2020
Rather than filling up stadiums to cheer on their favorite players or teams, consumers are gradually becoming used to watching games from the comfort of their homes. As a result,…
Maya CieszynskaNovember 12, 2020
Every media company is on a journey to win over and retain audience members. Whether companies are aware of it or not, each piece of content developed, employee hired and…
Maya CieszynskaNovember 5, 2020
National elections are notorious for creating ripples of tension and conflict throughout the public. But with political misinformation and uncertainty sure to be amplified by the pandemic, this year’s U.S.…
Barbara BettsOctober 29, 2020
Earning reader revenue isn’t a simple task in the media industry. Even with a paywall in place, those precious subscriptions won’t start pouring in on their own. Not unless your…
Jesse MoeinifarOctober 22, 2020
Viafoura Partners With One of North America’s Leading LGBTQ2-Focused Digital Publisher TORONTO, ON, October 15, 2020 — Viafoura, the leading audience engagement and community building company for digital media brands,…
Maya CieszynskaOctober 15, 2020
It seems as though every month or so, a new competitor joins the streaming wars. Even ordinary publishers, like Food 52, are stepping beyond the boundaries of text to create…
Dan SeamanOctober 15, 2020
Third-party cookies are slowly disappearing from the internet. As a result, media companies are in a race against time to find and execute new strategies to collect user data. Gathering…
Dan SeamanOctober 8, 2020
On August 20th, Mike Blinder (Owner & Publisher, Editor and Publisher Magazine) was joined in conversation by Leigh Adams (Director of Moderation Services, Viafoura) and Dustin Block (Audience Development Lead,…
Maya CieszynskaOctober 1, 2020
Toxic content — like spam, misinformation and posts from trolls — can be damaging to media companies for a host of reasons. As a result, publishers are gradually beginning to…
Rebecca AlterOctober 1, 2020
Throughout the past few months, the media industry has faced a number of advertising-related challenges. As advertisers slashed marketing budgets and started blocking important keywords during the pandemic, businesses watched…
Dan SeamanSeptember 24, 2020
With over 2.7 billion active monthly users, Facebook has become a popular destination for media companies hoping to approach new audiences. But funneling time and money into Facebook feeds…
Jesse MoeinifarSeptember 10, 2020
Subscribers are helping to fund the media industry right now. And in order to maximize reader revenue, companies are working to perfect their subscription strategies. Juan Señor, president at a…
Dan SeamanSeptember 3, 2020
Is your media company converting anonymous visitors into registered users and then monitoring their behavior? To help secure your company’s future, it’s worth transforming your website’s visitors into identifiable and…
Jesse MoeinifarAugust 27, 2020
Generally, media companies know that their success is dependent on their audience. The better they can meet the needs of consumers, the more their audience is likely to grow. But…
Dan SeamanAugust 20, 2020
This article was originally posted on INMA. Not all internet users have good intentions. Through misinformation and harassment, there are countless trolls online that cause the quality of conversations and…
Leigh AdamsAugust 13, 2020
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