Many organizations that try to build their own user community run into the same problem; they pick a vendor rather than a trusted partner. It’s a mistake that means they…
Tim KearyApril 12, 2022
Over-reliance on social media is one of the biggest mistakes that media companies make. Many brands spend so much time and money trying to develop content for social media even…
Tim KearyApril 5, 2022
La Provence, le site d’information de presse quotidienne régionale couvrant les Bouches-du-Rhône, le Vaucluse et les Alpes de Haute Provence, s’est associé à Viafoura afin de lancer la solution Conversations…
Barbara BettsMarch 30, 2022
Online toxicity is something that nobody should have to put up with, whether they’re a visitor on your site or a member of your team who feels personally attacked and…
Tim KearyMarch 15, 2022
The more you understand your users, the more opportunity you have to grow your community of followers. And the more you grow your community, the more your business can ultimately…
Barbara BettsMarch 8, 2022
The Blade, Toledo’s Pulitzer prize-winning source for daily online news, has partnered with Viafoura to launch a full suite of engagement solutions designed to boost readers’ interactions with the website.…
Barbara BettsMarch 3, 2022
Getting to know your audience is a long-term process. If you want to know what makes them tick, you need to convert anonymous users into known users before you can…
Tim KearyMarch 2, 2022
Building an active user community goes far beyond adding a comments section to your site. If you want your audience to participate in the conversation, you need a strategy to…
Tim KearyFebruary 15, 2022
Your audience is a core part of your brand, so when you completely outsource your community to a third-party social media platform, you’re letting big tech take control of your…
Tim KearyFebruary 7, 2022
Imagine you’re the owner of a local store. I stroll in one day and tell you to let a group of nameless, faceless people somewhere far away decide how you…
Barbara BettsFebruary 7, 2022
Trolls, spam and misinformation have given commenting spaces a bad reputation. Websites that are flooded with offensive and untrustworthy comments can lose the respect of advertisers and users. Publishers often…
Rebecca AlterFebruary 1, 2022
Building a loyal following isn't a short-term effort. It's a long-term process that requires you to break down rich first-party data to identify the type of content that engages your…
Tim KearyJanuary 25, 2022
Humans are innately social. Why else would Facebook have 2.89 billion active users each month? But these experiences shouldn’t be limited to social media platforms. In fact, failing to support…
Rebecca AlterJanuary 18, 2022
While it’s easy to gauge the growth of your audience, it can be difficult to develop a clear portrait of who they are unless you have the right tools. Building…
Tim KearyJanuary 14, 2022
Every audience member is a valuable potential source of revenue for your media organization. However, some users offer more value than others throughout their lifetime as readers. So which visitors…
Rebecca AlterJanuary 6, 2022
The Independent has recently experienced quite a lot of success in growing its registered user base and engaging its audience with appealing digital experiences. At WAN-IFRA’s Virtual World News Media…
Rebecca AlterDecember 13, 2021
While every media company’s journey toward growth and profitability is unique, a single success story has the power to inspire and educate organizations across the industry. Those kinds of stories…
Rebecca AlterDecember 13, 2021
40% of companies that have experienced revenue loss lack the digital technologies needed to keep up with their competitors. Having budget restrictions, too many platforms or decision-makers to manage, vendor…
Rebecca AlterDecember 6, 2021
Media companies must provide extraordinary digital experiences that compete with Big Tech organizations to win audience attention and revenue. First-party data can tell organizations how, where and when they can…
Rebecca AlterNovember 29, 2021
A quick search of the Internet will show you a plethora of guides on using comment moderation features provided by popular social media platforms such as Facebook and Twitter. It…
Barbara BettsNovember 21, 2021
Well done on earning another subscriber for your media company! But contrary to popular belief, it isn’t time to pop open that bottle of Champagne quite yet. In fact, whether…
Rebecca AlterFebruary 27, 2020
Thanks to the unpredictable algorithms on big tech platforms and decline of third-party cookies, the most effective path to earning revenue is changing. Media companies must now compensate for these…
Maya CieszynskaFebruary 20, 2020
When it comes to the media industry, content recommendation goes far beyond newsletters. Companies are beginning to recognize that, when done strategically, recommending content to audiences can amplify consumer interest…
Jesse MoeinifarFebruary 13, 2020
If you take a good look around the media industry, you may notice something — social media and other big tech companies are no longer dependable revenue sources. This is…
Maya CieszynskaFebruary 6, 2020
At the moment, 64% of the earth’s population is made up of millennials (those born between 1981-1996) and Generation Z (those born after 1996). That means no matter how loyal…
Rebecca AlterJanuary 27, 2020
2020 has finally arrived, prompting media professionals everywhere to examine and test new industry trends. So how can one possibly predict which ones will help businesses grow and which ones…
Dan SeamanJanuary 14, 2020
Right now, media companies everywhere are racing to stay on top of the ever-evolving trends and technologies in the industry. But with the future constantly barrelling towards us, the most…
Jesse MoeinifarJanuary 7, 2020
News media organizations are in a constant state of transformation and reinvention. Whether they drive revenue through ads, memberships, metered access, hard paywalls and everything in between, the most successful…
Barbara BettsDecember 12, 2019
Conjure up an effective plan to keep your registered users interested and active in your community.
Rebecca AlterNovember 29, 2019
Once you implement the right tools on your platform, you can engage your audience and ultimately grow your revenue.
Rebecca AlterNovember 21, 2019
Before you continue on the path of subscriber decline, there are some steps you can take to flip the fate of your brand around.
Rebecca AlterNovember 18, 2019
This past week, the media industry has seen a lot of new approaches in tackling the challenges of the traditional subscription business model. Companies are getting creative and investing into…
Barbara BettsNovember 18, 2019
As the year 2020 draws closer to us, a wide range of new content forms and topics that consumers will want to engage with are emerging.
Barbara BettsNovember 8, 2019
With the decline of trust in social media advertising, media organizations are exploring new technologies — specifically on-site engagement tools that build audiences on their own platforms.
Dan SeamanNovember 1, 2019
During the last week of October, we saw the release of many new technologies that will forever impact the state of content delivery and how we consume content. We now…
Barbara BettsNovember 1, 2019
Currently, the internet is littered with pirate sites that offer viewers free, often illegal access to TV shows, movies, live sports and music. These sites also include audience engagement solutions…
Barbara BettsOctober 25, 2019
A common misconception about online, live commenting tools has taken root within the internet. Want to take a guess as to what that might be? Let us give you a…
Rebecca AlterOctober 18, 2019
The past seven days have seen a lot of chatter within the media and publishing industry. The many news stories and reports that have been revealed will have a significant…
Barbara BettsOctober 18, 2019
There are a number of engagement tools that publishers can leverage to build digital communities. Before you commit to any community engagement solution, we want to make sure you’re fully…
Barbara BettsSeptember 27, 2019
In order to run a profitable media company, publishers know that audience engagement must be monetized. But relying on social media for advertising just isn’t cutting it anymore. With social…
Barbara BettsSeptember 6, 2019
In the RTDNA session, Commentary, Commenting and Diversifying Your Voices, our Head of Marketing, Allison Munro, moderated a conversation with news media executives from the Canadian Broadcasting Corporation (CBC) and…
Alexandra BaccellieriJune 11, 2017
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